LUM-MM25-07 GOD™
In The Buyology
Lumora Faith Relics Series - Cabinet No. 07, accessioned in 2025, displays a group of valuable artefacts from a nearby seaside site, believed to be ritual objects dedicated to the Jellyfish Goddess Lumora. Archaeologists speculate that the artefacts are from around the Tang Dynasty, while the exact date of the artefacts is still debated.
The Lumora image is now a registered trademark, and the related products are developed and distributed by the animation production company RINKI™️.
This project presents a fictional belief system built around the Immortal Jellyfish—an eternal being born from human obsession with immortality. Through incense holders, handmade bracelets, and pouch ornament, the work reconstructs an ancient faith that never existed, and contrasts it with how the same imagery is rebranded as a modern consumer icon.
What appears to be archaeological is deliberately fabricated. The objects borrow from Taoist ritual forms and domestic ornamentation, alluding to the way belief is embedded in material culture. On the opposite side of the exhibit, the goddess returns as logo, product, and limited-edition merchandise—transforming faith into lifestyle.
Part artifact, part critique, the project asks what happens when meaning is designed, consumed, and sold back to us.
Are we following a god—or an algorithm?