Aqui
This project explores how context shapes perception in design. It looks at how clothing can carry different meanings depending on the environment it’s placed in. It considers how the setting, story, and presentation affect how we experience each piece.
Built on heritage, but not stuck in it, Aqui is a clothing brand that explores how Portuguese tradition can evolve without losing its weight.
Every piece is designed and made in Portugal, using local materials and stories.
It’s about simplicity with meaning.
AQUI exists between the past and present.
A reflection of where we come from, and where we’re going.